Tag Archives: social media

Time to Get App Happy

Posted on November 9, 2011 | Leave a comment

“Smartphone users spend more time on mobile apps than on the Internet.”

Whoa!  That phrase woke me up during the Mobile Apps workshop hosted by the Advertising Federation of Baton Rouge, featuring speaker David Jacobs, digital and creative strategist at the Tombras Group in Tennessee.

More wake-up calls:  Did you know that you can buy advertising on mobile apps?  I’m not talking about the Bejeweled Blitz game app, I’m thinking the CNN News app for Ipads or the Mobile Website version of ESPN.   Mobile ad revenues are already at $11 billion.  

If you are thinking that the Ipad market share doesn’t really matter — Oops!  The Ipad is now 15% of the Personal Computer market folks!  PC sales are down, tablet sales are up. 

By 2012, the pundits predict that more people will consume the Internet through mobile devices than through PCs. 

Pushaw the naysayers cry.  Well, then, why is Google trying to buy Morotola Mobility with a $12.5 Billion cash deal?  Mobile web traffic is 16% of all traffic. 

(If you want to check out mobile advertising, Motricity and other companies like it, claim they can reach your target demographic — right down to the zip code — and help you get into this new advertising channel quickly.)

And yes, the communications landscape just keeps a changing.  You can try to find the slides at the AAF-BR website where the slides are posted, but their site was down when I checked in.  David is on LinkedIn though.  Just tell him AAF-Baton Rouge sent you, and I’m sure he’d share the info.

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Posted in Communications Resources, Health care public relations resources, Sharpest Tools in the Shed, social media

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Twitter Chat Hosting Made Easy

Posted on June 9, 2011 | 2 Comments

How to Host a Twitter Chat by Suzanne Vara is a simple overview that I liked so much I just had to share it!  She includes plenty of “why you have to do this” tips along with the “this is what you need to do.”  And only eleven steps long!  

Step 8 was something I hadn’t thought about doing that would be worthwhile, for example:

8. Introduce Participants. Formally introducing chat participants to one another promotes participation by giving them someone to talk to. The biggest complaint we hear about chats is that people do not know where to jump in or who to talk to…..

Definitely a “keeper” resource to keep in the Social Media Tools file. 

You might like these posts too:

Take aways from the Mayo Ragan Social Media Conference, Spring 2011

Found in Cache resource for hospital social media marketers

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Posted in Communications Resources, Health care public relations resources, social media

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Healthcare and Facebook

Posted on August 11, 2009 | Leave a comment

Some of us in Corporate Health PR world are discouraged from using Facebook as a social media platform to drive health messaging. There’s a lot of black-box talk about servers and firewalls and viruses from the IT guys who, I suppose, have good reason to be concerned.  In my experience, CEOs are also skeptical, and worried about whether or not we will tarnish our image with a bit too much silliness.

But now that the International Health Improvement organization (IHI) has a Facebook page, could Medicare, HHS and state departments of health be far behind?

If you had any other doubts about the power of Facebook, the debut of an NBC television show on Facebook instead of on-air or even on the NBC Web site might be more fodder to chew on…

From www.mashable.com’s daily feed:

NBC Debuts “Community” On Facebook
Posted: 10 Aug 2009 06:09 PM PDT
Say you’re NBC, you’ve got a potential hit sitcom starring Joel McHale and Chevy Chase on your hands, and you want to create a little online buzz for your new fall lineup. You’d probably publish the pilot episode to your hit premium online video site, Hulu, prior to its television debut, right?
If that’s what you would do, then you’re not thinking like NBC. The network has just snubbed its own video site in favor of debuting the pilot for Community on Facebook, which doesn’t air on network television until September 17.

What seems to be a departure from reason is actually a very obvious social media marketing ploy that could prove beneficial to the network. Here’s why: by putting the pilot on Facebook, NBC is able to force would-be viewers to fan the show’s Facebook Page, and in turn tap into the activity feeds of 250 million Facebook users. Additionally, they can encourage viewers to share it will all of their friends and post show comments that also get pushed out to user profiles.
Hulu just doesn’t have the same social appeal that Facebook has, and clearly NBC thinks there is power to be had in accumulating Facebook fans. Like Hulu, however, the Facebook video for Community is only available to those in the US for the moment

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