Category Archives: Uncategorized

Plain Language Help for Insurance Coverage Documents?

Wouldn’t it be great if we could read and understand our health insurance coverage documents?  Then we might all be the informed consumers that the policy makers and health care advocates proclaim will save our country from spiraling health care costs.

Is this dream going to come true?   Do you believe the “gotcha” clauses will be eradicated?  My cynical side wonders….

Below is a reprint of the press release sent out by HHS today, just in case you missed it.    

FOR IMMEDIATE RELEASE                                                 Contact: HHS Press Office

February 8, 2012                                                                                           (202) 690-6343

 Health Reform to Require Insurers to Use Plain anguage in Describing Health Plan Benefits, Coverage

People in the market for health insurance will soon have clear, understandable and straightforward information on what health plans will cover, what limitations or conditions will apply, and what they will pay for services thanks to the Affordable Care Act – the health reform law – according to final regulations published today. 

The new rules, published jointly by the Departments of Health and Human Services, Labor and Treasury require health insurers to eliminate technical or confusing language from their marketing materials that sometimes make it difficult for consumers to understand exactly what they are buying. The new rules will also make it easier for people and employers to directly compare one plan to another.

 “Consumers, for the first time, will really be able to clearly comprehend the sometimes confusing language insurance plans often use in marketing,” said HHS Secretary Kathleen Sebelius. “This will give them a new edge in deciding which plan will best suit their needs and those of their families or employees.”

 Under the rule announced today, health insurers must provide consumers with clear, consistent and comparable summary information about their health plan benefits and coverage. The new forms, which will be available beginning, or soon after, September 23, will be a critical resource for the roughly 150 million Americans with private health insurance today.

 Specifically, these rules will ensure consumers have access to two key documents that will help them understand and evaluate their health insurance choices:

 ·       A short, easy-to-understand Summary of Benefits and Coverage ( or “SBC”); and

·       A uniform glossary of terms commonly used in health insurance coverage, such as “deductible” and “co-payment.”

All health plans and insurers will provide an SBC to shoppers and enrollees at important points in the enrollment process, such upon application and at renewal. In the past, health insurers would only provide selective details on a policy before it was purchased.

A key feature of the SBC is a new, standardized plan comparison tool called “coverage examples,” similar to the Nutrition Facts label required for packaged foods. The coverage examples will illustrate sample medical situations and describe how much coverage the plan would provide in an event such as having a baby (normal delivery) or managing Type II diabetes (routine maintenance, well-controlled) These examples will help consumers understand and compare what they would have to pay under each plan they are considering.

Today’s rules finalize the proposed rules issued in August 2011. Input was received from such stakeholders as the National Association of Insurance Commissioners (NAIC) and a working group composed of health insurance-related consumer advocacy organizations, health insurers, health care professionals, patient advocates including those representing people with limited English proficiency, and others. The final rules aim to ensure strong consumer information while minimizing paperwork and cost.

To view the template for the summary of benefits and coverage, visit: http://cciio.cms.gov/programs/consumer/summaryandglossary/index.html

To view the Final Rule, visit: https://s3.amazonaws.com/public-inspection.federalregister.gov/2012-03228.pdf

Other technical information is available at: http://cciio.cms.gov/resources/other/index.html#sbcug

For more information on the rules announced today, visit: http://www.healthcare.gov/news/factsheets/2011/08/labels08172011a.html

http://www.healthcare.gov/news/factsheets/2011/08/labels08172011a.html#

Pioneer ACO Program groups announced

On December 19, 2011, the CMS Center for Medicare and Medicaid Innovation (CMMI) announced that 32 provider groups will be participating in the Pioneer ACO Program. The Pioneer Accountable Care Organizations (ACOs) will operate in 18 states and serve an estimated 860,000 Medicare beneficiaries; and CMS estimates that the provider groups’ coordination of care for beneficiaries could generate as much as $1.1 billion in Medicare savings over 5 years. More information about the select participants in the Pioneer ACO Program may be found here.

PRSA Health Academy Honors Tom Vitelli and John R. Fears

Health care public relations and communications is a unique and powerful niche in our industry.  We shape more than what people think and do about their health, we often help  entire communities to improve living conditions for all its members.    It’s an always interesting, frequently frustrating and constantly changing industry.   Yet this special role tends to be overlooked in the masses of public relations activities for the snazzier clients in our business.  I’m happy to have this opportunity to post about two people who have contributed so much to the health care specialty in public relations.

Recognizing the best of health care public relations management and leadership at its annual conference in Washington, D.C., the PRSA Health Academy honored Tom Vitelli, APR, Fellow PRSA, and John R. Fears, who have demonstrated visionary leadership and a sound understanding of public relations principles.

Click here to view article

5 For Your Public Relations Career

Lessons from the 2010 Southern Public Relations Federation Conference.

Going to conferences is always a great way to pick up tips and tricks to strengthen your understanding of current public relations practices which, of course, boosts your self-confidence and helps your career. Today’s economic harsh times have cut many a travel and training budget though. For those who couldn’t travel much in 2010, below are some of my take-away lessons from the Fall Southern Public Relations Federation Conference in Louisiana. Nothing surprising, but everything here is a good reminder!

1. Make contact with reporters without always pitching. Become and stay a valuable resource.

2. Be sure not to pitch a story that their competitior just ran

3. Highlight your reporter’s stories on your Facebook page.

4. Continually comment on a reporter’s blog without adding a link

5. Bring in as many of the information resources as you can that helps the pitch sound like something much bigger than an advertorial, use third party sources and third party data (trends, etc.)

@CMSGov Curious about EHR program temp certification? Info call (with Q&A) scheduled for Wed Aug 25. More at http://go.usa.gov/c8A