Category Archives: social media

#healthcare hashtags

Posted on January 24, 2011 | Leave a comment

How often do you want to tweet out an important story that healthcare industry colleagues will love…but you don’t have a full twitter list built yet?  Or you aren’t sure where to find those who care about topics like electronic health exchange conversion rates?  

Ta Da!  To the rescue comes  the healthcare hashtags project.   As you can imagine, an industry that embraces acronyms has created hundreds of hashtags.      Just add a relevant hashtag to your tweet and those who follow the topic may see what is being shared.

Bless FoxePractice for the great resource and many thanks to those that make it possible:

  • @PhilBaumann
  • @andrewspong
  • @MarkHarmel
  • @hjluks
  • @dermdoc

→ Leave a comment

Posted in Communications Resources, social media

Share This #HHS Web Tool for #Insurance Seekers

Posted on July 1, 2010 | Leave a comment

Finally!  Anyone seeking health insurance can pick best choices with this new web-based, non-biased, health insurance selector tool from HHS.  Thousands of options, pared down to what’s available in  your zip code, based on your health and family situation.

Kudos to Secretary Sebelius.  Once insurance companies load price quotes, you’ve got a winner.  And my PR Peeps can use this anywhere…websites, blogs,  print,  you name it.

→ Leave a comment

Posted in Health care public relations resources, Health Care Reform, Sharpest Tools in the Shed, social media

3 Step Crisis Communications Messaging

Posted on July 1, 2010 | Leave a comment

For all my communiations colleagues working crises, including those working the BP disaster, I pulled a gem for you from this morning’s KevinMD Newsletter.  It’s a 3 step message creation approach that the city of Boston used successfully in response to a water contaminiation emergency last month and includes  crisis communications tips for social media such as twitter, Facebook and web postings.

In a nutshell, the advice is to create a simple message around:

1.  What is happening

2.  What you need to do now

3.  Where to go to get more information

I appreciate Lisa Gualtieri, PhD, ScM posting this case study with KevinMD, but wish she could have cut down article length.   The Evolution of the Tufts Emergency System could have been buried at the bottom of the article, or summarized and linked to instead.   Experience has taught me that crisis communicators don’t have a lot of time for history lessons, as important as they may be to the full story.

→ Leave a comment

Posted in Communications Resources, crisis communications, social media

CMOs Easy Guide to Social Media (Color Coded Blocks!)

Posted on May 25, 2010 | Leave a comment

Dreading that conversation about the benefits of EverTweet over TweetMe?  Embarrassed because you aren’t sure what Google Analytics Funnels really mean?  Or work?  

Memorize this color-coded social media guide (or just hang it on your wall) and you’ll be a CMO with Social Media savvy in an instant.  (Green is for Good! and Red is for “What are You Doing?!!) 

It’s hanging on my wall already.  Thanks to the CMO.com blog for development.  CMO-SOCIAL%20LANDSCAPE-R5

→ Leave a comment

Posted in Health care public relations resources, social media, Uncategorized

Twitter List of Healthcare Information Resources – all 100 of them

Posted on April 6, 2010 | Leave a comment

Here is a link to the Mack Daddy of Twitter Lists for health care pr pros — 100 of the best of the best.  If you can’t find it here, then it just doesn’t exist.  From the Wall Street Journals twitter stream on health to the KQED public radio twit list of California and national resources, I’m keeping this list handy on my HootSuite account.

→ Leave a comment

Posted in Communications Resources, Health care public relations resources, social media