Category Archives: social media

Time to Get App Happy

Posted on November 9, 2011 | Leave a comment

“Smartphone users spend more time on mobile apps than on the Internet.”

Whoa!  That phrase woke me up during the Mobile Apps workshop hosted by the Advertising Federation of Baton Rouge, featuring speaker David Jacobs, digital and creative strategist at the Tombras Group in Tennessee.

More wake-up calls:  Did you know that you can buy advertising on mobile apps?  I’m not talking about the Bejeweled Blitz game app, I’m thinking the CNN News app for Ipads or the Mobile Website version of ESPN.   Mobile ad revenues are already at $11 billion.  

If you are thinking that the Ipad market share doesn’t really matter — Oops!  The Ipad is now 15% of the Personal Computer market folks!  PC sales are down, tablet sales are up. 

By 2012, the pundits predict that more people will consume the Internet through mobile devices than through PCs. 

Pushaw the naysayers cry.  Well, then, why is Google trying to buy Morotola Mobility with a $12.5 Billion cash deal?  Mobile web traffic is 16% of all traffic. 

(If you want to check out mobile advertising, Motricity and other companies like it, claim they can reach your target demographic — right down to the zip code — and help you get into this new advertising channel quickly.)

And yes, the communications landscape just keeps a changing.  You can try to find the slides at the AAF-BR website where the slides are posted, but their site was down when I checked in.  David is on LinkedIn though.  Just tell him AAF-Baton Rouge sent you, and I’m sure he’d share the info.

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Posted in Communications Resources, Health care public relations resources, Sharpest Tools in the Shed, social media

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Twitter Chat Hosting Made Easy

Posted on June 9, 2011 | 2 Comments

How to Host a Twitter Chat by Suzanne Vara is a simple overview that I liked so much I just had to share it!  She includes plenty of “why you have to do this” tips along with the “this is what you need to do.”  And only eleven steps long!  

Step 8 was something I hadn’t thought about doing that would be worthwhile, for example:

8. Introduce Participants. Formally introducing chat participants to one another promotes participation by giving them someone to talk to. The biggest complaint we hear about chats is that people do not know where to jump in or who to talk to…..

Definitely a “keeper” resource to keep in the Social Media Tools file. 

You might like these posts too:

Take aways from the Mayo Ragan Social Media Conference, Spring 2011

Found in Cache resource for hospital social media marketers

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Posted in Communications Resources, Health care public relations resources, social media

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Respond Quickly! #HCSM success stories needed by ebook publisher

Posted on May 17, 2011 | Leave a comment

From the Help  A Reporter Out blog today

Summary: Social Media for Healthcare Organizations

Name: Tasha Bovain (Ebook)
Category: Biotech and Healthcare

Email: query-16u1@helpareporter.com

Media Outlet: Ebook

Deadline: 07:00 PM EST – 20 May
Query:

I am seeking experts, who can provide tips on using social media,
video and podcasting to increase visibility and funding in a
healthcare setting. In addition, I am also looking for anecdotes
from medical professionals and health providers who have
successfully implemented social media campaigns.

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Posted in Health care public relations resources, social media

Takeaways from #mayoragan Social Media Summit

Posted on April 5, 2011 | 1 Comment

Ah, the scribbled notes on the back of a napkin.  Okay, not a napkin, a small sheet of paper.  Here are some of the post-worthy tidbits worth sharing from the #mayoragan Social Media Summit in Jacksonville, March 2011

1. Listen – #mdchat is Tuesdays at 9, #RNchat is Thursdays at 9pm Eastern, #hcsm is Sundays at 8 pm Central, search any health care term, keep tweet streams at events (meet up with like-minded peeps), FoxPractice healthcare hashtag list

2. Create your own community – could be a chat, or just a conversation after a chat.

3.  provide ways to engage with community that you can measure (bit.ly), sign up for a webinar, for example

  • Video – add it!  Don’t be intimidated, Flipcams are great for posting videos,  also good is KodakZi8, pocket with external mic.  Always use a tripod and a microphone.  Rehearse your subjects for 90 seconds.  Frame subject closely.  Fun optin:  do a montage of everyone answering a question.  Keyphrase – keep it SHORT.
  • “Found in Cache” blog is a great resource for hospital based social media types
  • MayoRagan social media group is another good resource specific to healthcare, Lee Aase founded SMUG - free classes in social media
  • IHI Patient Advocates on Facebook
  • Measure your influence with Klout.com
  • Social Media should decrease diffusion time (of best practices in health care), acc. to Dr. Denise Scortese.
  • If you don’t get social media, then you are comitting media malpractice
  • Mayo Clinic hosts a newsroom on WordPress for $4 per month.  Their video shot with a Flipcam was embedded in a NY Times healthblog story.
  • Seth Godin is well worth reading.
  • Community managers have interesting job descriptions and cool graphics depicting what they are thinking about…scary.

Anything to add?  Please jump in !

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Posted in social media, Communications Resources, Health care public relations resources

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TwitterGrader and Klout #hcsm resources

Posted on January 24, 2011 | Leave a comment

If you are wondering how well you are doing on Twitter, and don’t mind peeking at your score, check out http://www.Twittergrader.com from Hubspot or http://www.klout.com

Both will give you useful comparisons and a quasi-test score. @eQHealth, my corporate twitter account, got 88 out of 100 on Twittergrader…so at least I know I’m not failing! My Klout score was a little less impressive, but at least I’m still considered “an Explorer.” “You actively engage in the social web, constantly trying out new ways to interact and network. You’re exploring the ecosystem and making it work for you. Your level of activity and engagement shows that you “get it”, we predict you’ll be moving up.”

Glad to hear I might have more Klout in future…

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Posted in Communications Resources, Sharpest Tools in the Shed, social media

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