“Smartphone users spend more time on mobile apps than on the Internet.”
Whoa! That phrase woke me up during the Mobile Apps workshop hosted by the Advertising Federation of Baton Rouge, featuring speaker David Jacobs, digital and creative strategist at the Tombras Group in Tennessee.
More wake-up calls: Did you know that you can buy advertising on mobile apps? I’m not talking about the Bejeweled Blitz game app, I’m thinking the CNN News app for Ipads or the Mobile Website version of ESPN. Mobile ad revenues are already at $11 billion.
If you are thinking that the Ipad market share doesn’t really matter — Oops! The Ipad is now 15% of the Personal Computer market folks! PC sales are down, tablet sales are up.
By 2012, the pundits predict that more people will consume the Internet through mobile devices than through PCs.
Pushaw the naysayers cry. Well, then, why is Google trying to buy Morotola Mobility with a $12.5 Billion cash deal? Mobile web traffic is 16% of all traffic.
(If you want to check out mobile advertising, Motricity and other companies like it, claim they can reach your target demographic — right down to the zip code — and help you get into this new advertising channel quickly.)
And yes, the communications landscape just keeps a changing. You can try to find the slides at the AAF-BR website where the slides are posted, but their site was down when I checked in. David is on LinkedIn though. Just tell him AAF-Baton Rouge sent you, and I’m sure he’d share the info.
