Ah, the scribbled notes on the back of a napkin. Okay, not a napkin, a small sheet of paper. Here are some of the post-worthy tidbits worth sharing from the #mayoragan Social Media Summit in Jacksonville, March 2011
1. Listen – #mdchat is Tuesdays at 9, #RNchat is Thursdays at 9pm Eastern, #hcsm is Sundays at 8 pm Central, search any health care term, keep tweet streams at events (meet up with like-minded peeps), FoxPractice healthcare hashtag list
2. Create your own community – could be a chat, or just a conversation after a chat.
3. provide ways to engage with community that you can measure (bit.ly), sign up for a webinar, for example
- Video – add it! Don’t be intimidated, Flipcams are great for posting videos, also good is KodakZi8, pocket with external mic. Always use a tripod and a microphone. Rehearse your subjects for 90 seconds. Frame subject closely. Fun optin: do a montage of everyone answering a question. Keyphrase – keep it SHORT.
- “Found in Cache” blog is a great resource for hospital based social media types
- MayoRagan social media group is another good resource specific to healthcare, Lee Aase founded SMUG - free classes in social media
- IHI Patient Advocates on Facebook
- Measure your influence with Klout.com
- Social Media should decrease diffusion time (of best practices in health care), acc. to Dr. Denise Scortese.
- If you don’t get social media, then you are comitting media malpractice
- Mayo Clinic hosts a newsroom on WordPress for $4 per month. Their video shot with a Flipcam was embedded in a NY Times healthblog story.
- Seth Godin is well worth reading.
- Community managers have interesting job descriptions and cool graphics depicting what they are thinking about…scary.
Anything to add? Please jump in !
