For all my communiations colleagues working crises, including those working the BP disaster, I pulled a gem for you from this morning’s KevinMD Newsletter. It’s a 3 step message creation approach that the city of Boston used successfully in response to a water contaminiation emergency last month and includes crisis communications tips for social media such as twitter, Facebook and web postings.
In a nutshell, the advice is to create a simple message around:
1. What is happening
2. What you need to do now
3. Where to go to get more information
I appreciate Lisa Gualtieri, PhD, ScM posting this case study with KevinMD, but wish she could have cut down article length. The Evolution of the Tufts Emergency System could have been buried at the bottom of the article, or summarized and linked to instead. Experience has taught me that crisis communicators don’t have a lot of time for history lessons, as important as they may be to the full story.
