Takeaways from #mayoragan Social Media Summit

Ah, the scribbled notes on the back of a napkin.  Okay, not a napkin, a small sheet of paper.  Here are some of the post-worthy tidbits worth sharing from the #mayoragan Social Media Summit in Jacksonville, March 2011

• 100 ways to meaure social ROI http://bit.ly/100ways
• Getting Started:

1. Listen – #mdchat is Tuesdays at 9, #RNchat is Thursdays at 9pm Eastern, #hcsm is Sundays at 8 pm Central, search any health care term, keep tweet streams at events (meet up with like-minded peeps), FoxPractice healthcare hashtag list

2. Create your own community – could be a chat, or just a conversation after a chat.

3.  provide ways to engage with community that you can measure (bit.ly), sign up for a webinar, for example

• Video – add it!  Don’t be intimidated, Flipcams are great for posting videos,  also good is KodakZi8, pocket with external mic.  Always use a tripod and a microphone.  Rehearse your subjects for 90 seconds.  Frame subject closely.  Fun optin:  do a montage of everyone answering a question.  Keyphrase – keep it SHORT.
• “Found in Cache” blog is a great resource for hospital based social media types
• MayoRagan social media group is another good resource specific to healthcare, Lee Aase founded SMUG - free classes in social media
• IHI Patient Advocates on Facebook
• Measure your influence with Klout.com
• Social Media should decrease diffusion time (of best practices in health care), acc. to Dr. Denise Scortese.
• If you don’t get social media, then you are comitting media malpractice
• Mayo Clinic hosts a newsroom on WordPress for $4 per month.  Their video shot with a Flipcam was embedded in a NY Times healthblog story.
• Seth Godin is well worth reading.
• Community managers have interesting job descriptions and cool graphics depicting what they are thinking about…scary.

Anything to add?  Please jump in !