*Many of these notes are from Ann Wylie’s writing for the web class. I’m sharing what I took away from the class, but Ann should get the credit.
11. PR releases are not about us. PR releases are not about us. Repeat. How have we helped someone solve a problem? Answer the question: why should anyone care?
12. Ken Muche on Twitter for Verizon is a good role model for using Twitter. He looks for people complaining about the product and points them to resources.
13. What valuable information can you provide? Focus on that value
14. Make online copy as scannable as possible. Mass of gray type is gross. Break it up.
15. Tweet at :01, Tuesdays, Wednesday and Fridays. 9:01 a.m. on Monday is the best time to hit all time zones, according to Dan Zarella’s research.
16. Weekends, however, have the best click through… Better on Sundays, then Saturdays.
17. People scan for numbers on web pages — we’re writing for people.
18. More layers of info is always good, especially for Twitter. Example:
Busted! Grannies catch Medicare scammers. Working with the FBI… etc.
Instead of Elderly Beneficiaries Catch Mediare Scammers.
19. Focus on the front, lead with the topic word. People are looking for the topic word, get it as close to the front as possible.
20. Microcontent has become nanocontent, the first 11 characters of a post is all you have to help your readers make the decision to continue or not.
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